Shelley Keith

CASE District IV Award of Excellence - World Wide Web Site - 2006, 2008, 2009
CASE District IV Award of Excellence - eNewsletter - 2007
Admissions Marketing Report Merit Award - eNewsletter - 2007
Phi Beta Lambda State Leadership Conference Grand Prize - E-Business - 2007
Phi Beta Lambda State Leadership Conference First Place - Marketing Concepts - 2009
State of Louisiana Post Office Project of the Year - Recruiting Brochure - 2008

Project Management Institute
Council for Advancement and Support of Education (CASE)
Higher Education Web Professionals
Women Designer's Group
International Webmasters Association

Higher Education Web Professionals Annual Conference Program Committee - 2007, 2008, 2009

Arkansas Community of Excellence Knowledge Based Companies Committee for Columbia County - 2007

Departmental needs assessment, solution research, user training and documentation. Responsible for all aspects of the University website including strategic planning, vendor evaluation and integration with marketing efforts across over 30 widely varied academic and administrative departments. Establish and enforce University policies as related to the website and adhere to legal obligations and guidelines such as the Americans with Disabilities Act web accessibility requirements. Currently launching Wordpress MU as content management system across the entire University presence.

Managed all external and internal development projects. Coordinated efforts between consultants and internal staff. Charged with writing project definitions and technical documentation. Communicated with clients throughout the project and managed user training upon project completion. Primarily responsible for business development projects including new product lines, promotions and strategic alliances.
Example clients: Keane, Inc., Elite Crete Systems, Irish National Post Office

Hand-coded the project that transformed the Southern Arkansas University website from a 16,000 page static website to a streamlined, searchable, custom web content system in 6 months. Performed departmental needs assessments for all University departments, garnered buy-in from administration and managed system training.

Expanded customer base from 9 hosted websites to over 3000 within 2 years through direct sales.

Provided consulting services to Keane, Inc.'s healthcare division, Keane Care, and Equifax's Digital Certificate division (now GeoTrust) on user interface design, security, technical support and customer relations.

Proposed and managed a website overhaul for an online toy retailer which resulted in a 300% increase in revenue within a year.

Contracted by the Arkansas Department of Education Division of Education Renewal Zones to create project specifications and Request for Proposals for highly specialized web application to satisfy legislative requirements and establish repository for best practice information for statewide ERZ zones.

Created the majority of the proposals, content, sales copy, technical and end-user support documentation for all I.E., LLC, websites, projects and marketing materials.

Oversaw numerous ecommerce and informational site development projects for clients worldwide. These include employment portals, entertainment portals, ecommerce for small online retailers, custom applications, web-based corporate intranets and business-to-business sales interfaces for large manufacturers.